
PIMcast
Conversations that drive better product data, hosted by Ben Adams, CEO & Co-founder of Start with Data.
Podcasting since 2025 • 5 episodes
PIMcast
Latest Episodes
Product Data: Elite's Secret Ingredient
summaryIn this episode of PIMcast, Ben Adams speaks with Johan Nyberg, Chief Digital and E-commerce Officer at Elite Supplements Australia. They discuss the critical role of product data in enhancing customer experience an...
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Season 1
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Episode 5
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21:27

Beyond Copy: How Structured Product Content Sells
Ben Adams speaks with Phil Carline from Kingfisher about the critical role of structured product data in e-commerce. They discuss the importance of product content, common failures in data management, and the evolution of data models. Phil shar...
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Season 1
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Episode 4
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34:40
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Building Better Product Data at MKM
SummaryIn this episode of PIMCast, Ben Adams discusses the digital transformation journey of MKM Building Supplies with Craig McLaren and Adrian (Adi) Howell. They explore the challenges and successes of integrating produc...
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Season 1
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Episode 3
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33:01
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How to navigate the noisy PIM market with The Queen of PIM
In this episode of PIMcast, Ben Adams and Helen Grimster discuss the current state and future of Product Information Management (PIM). They explore the evolution of PIM from a simple product catalog to a critical component of e-commerce and dig...
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Season 1
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Episode 2
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46:17
